The Accidental Startup by Danielle Babb

Author:Danielle Babb
Language: eng
Format: mobi, epub
Tags: Management, Small Business, New Business Enterprises, Business & Economics, Entrepreneurship
ISBN: 9781592578863
Publisher: Penguin
Published: 2009-05-05T04:00:00+00:00

Our plant focused primarily on fulfillment and CD/DVD replication, while the headquarters in Michigan was mostly a print house. The print consumers wanted DVDs and CDs, which created the need for our division. Many of these were customers like Apple and Microsoft and were located in California, which I understand is the reason our division was located on the left coast. From my first day, I could feel the tensions between the two locations and between the staff members. Rather than bringing the teams together, senior leaders in Michigan stuck up for only their people in Michigan. As our division’s profits tanked due to corporate’s pricing strategy and lack of leadership, rather than bringing in support from Michigan, they had a plan to shut down our facility. We all felt it; it was “in the air,” so to speak. But no one discussed it except those in our own plant.

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